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Tissue paper is used in sanitary products, such as toilet and facial tissue, paper towels and napkins, and is sold to consumer (retail) and commercial (away-from-home or AfH) customers. According to Pulp & Paper, a trade publication covering the latest business developments, operations techniques and technical innovations in the pulp, paper and paperboard industry, consumer tissue accounts for 65 percent of the entire tissue market. The AfH market represents most of the remaining shipments and is sold to janitorial supply companies, hotels, offices, restaurants, schools, and government.
About 60 percent of U.S. tissue is produced from wastepaper fiber. And of the 40 percent virgin pulp used in the furnish, about half is purchased on the market. The rest is made onsite at integrated facilities.