September 28, 2007, Newsletter Issue #77: Consider Selling Organic Baked Goods

Tip of the Week

Consider filling bakery boxes with organic baked goods at your restaurant. This category is unquestionably surging in the bakery industry right now. According to Food & Drink Weekly, organic baked goods have recorded a five-year compound annual growth rate of 21.4 percent between 2002 and 2007, compared with a 21.2 percent rate between 1997 and 2002.

This performance narrows the gap with "natural" foods, which maintained a small lead with sales of $11.3 billion. However, "natural" grew just 4 percent during the period. Compare these with figures from three years ago when the "naturals" category achieved sales of $9.6 billion, while organics only saw sales of $7.6 billion.

Increased consumer awareness of health and wellness and steady sales mean organic bakery items are no longer a fad but a mainstream market segment.

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