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Consider filling bakery boxes with organic baked goods at your restaurant. This category is unquestionably surging in the bakery industry right now. According to Food & Drink Weekly, organic baked goods have recorded a five-year compound annual growth rate of 21.4 percent between 2002 and 2007, compared with a 21.2 percent rate between 1997 and 2002.
This performance narrows the gap with "natural" foods, which maintained a small lead with sales of $11.3 billion. However, "natural" grew just 4 percent during the period. Compare these with figures from three years ago when the "naturals" category achieved sales of $9.6 billion, while organics only saw sales of $7.6 billion.
Increased consumer awareness of health and wellness and steady sales mean organic bakery items are no longer a fad but a mainstream market segment.
|Jennifer Mathes, Ph.D.|