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Research has found that restaurant patrons prefer cloth over paper napkins.
According to studies done by the National Restaurant Association and market research reports, the average restaurant customer uses 2.5 paper napkins per meal at an average of 2¢ per napkin. Per year, 461,600 tons of paper napkins are disposed. That's 2.6 million cubic yards or 50 football fields 30 feet deep. If cloth replaced paper, landfill consumption would be reduced by 2.5 million cubic yards.