July 25, 2008, Newsletter Issue #120: Baked Goods Advertising
Tip of the Week
If your restaurant or cafe offers fresh baked goods, add a few clear dome, raised cake display plates to your list of kitchen supplies. You can use these for cakes as well as stacks of brownies, cupcakes, muffins, and even large cookies. The clear dome keeps the goods fresh while showing off the succulent treats. If you have a front counter, place the trays at the front (near the cash register, for example).
Also, advertise your baked goods with samples. As new stock comes in, take one or two of the day-old item (a couple of brownies or a slice of cake), cut them up into small pieces, and place them on a plate for patrons to taste as they come up to pay. Use the opportunity to pitch the product!
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